Expertise

Pharma

Capptoo supports pharmaceutical companies with its industry-specific expertise and unmatched services offering to excel in the digital race.

4 compelling reasons to onboard Capptoo

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We speak
Pharma

Our Medical Writers enhance indication specific information and produce new content for any desirable use. They are in direct exchange with Medical Advisors, Liaisons and HCP’s to achieve the best possible outcomes.

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HCP Experience Management

We develop Therapeutic Area specific Customer Experience Maps to identify / rank existing touch points, and to create new ones, including the appropriate actions for the BUD’s and teams to excel.

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MVPs /
Oncology Compass

We lead ideation workshops to create new products & go-to-market strategies. We implement them too: from specification & design, to development, to digital marketing - in an agile way, continuously taking user feedback into consideration.

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We are
Veeva-certified

Capptoo’s experts understand how to achieve commercial excellence through integrated master data, compliant commercial content, and multichannel CRM, while seeking to ensure regulatory compliance (i.e. PromoMats support).

Our Pharma focused services

Solving healthcare marketing challenges to boost brand awareness and sales.

Engaging Content
- Scenarios, copywriting & storytelling
- Explainers and HCP videos
- Corporate movies
- Feedback solutions
Medical Writing
- One pagers
- Congress highlights (ESMO, ASCO, IASLC)
- Patient brochures
- Journal articles
- Publication summaries
Communication / Touch-points
- Websites / Portals
- One-pagers
- CRM approved Emails
- Presentations
UX/UI Improvements
- Engagement & usability improvements
- User Experience analysis
- Website design
- HCP applications and Software design
- Catchy illustrations & graphics
Digital Campaigns / Veeva
- Rep-enabled / Broadcast Emails
- iDetailAid for CLM
- Vault PromoMats compliance support
- Salesforce Marketing Cloud
- Publishing: Wordpress, Tridion, Drupal
Advisory
- Strategy and ideation workshops
- HCP / Employee experience maps
- Agile coaching / Agile in marketing
- Employee & customer feedback concepts
Digital Marketing
- Traffic & conversion boost
- Analysis and strategy development
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media & Digital advertising
Interactive
- Web AR / VR experiences
- Interactive web applications
- Website design
- Stories & video posts (social networls)
- Interactive presentations

Numerous Veeva-certified experts on board

Capptoo is a Veeva-certified agency. In 2020 alone, we delivered more than 12’000 digital marketing hours to Pharma companies in Switzerland, implementing campaigns in Veeva CRM, and supporting the compliance/approval process in Veeva Vault PromoMats.

80+
successful digitals projects / campaigns
300+
PromoMats approved assets
13K
CRM approved Emails / Broadcast Emails sent
900h
effective hours we saved for BUDs / Therapeutic areas

We understand specific HCP needs

We therefore created the Oncology Compass — the Blinkist for Oncologists, a centralized cancer study library, curated by Oncologists for Oncologists. With our platform, we help them to save time - time they need to save lives.

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The go-to reference for Oncologists
Oncology Compass was designed with the aspiration to improve lives. It became an everyday source of knowledge for many Swiss oncologists.
A stellar scientific team
Oncology Compass was designed with the aspiration to improve lives. It became an everyday source of knowledge for many Swiss oncologists.
Venture project
We are proud to have leading Oncologists on our Scientific Board. They partake at the most important lung cancer conferences selecting specific ‘practice-relevant’ research.